Premium is for established creators and creative businesses looking for a higher level of service and advanced features. 2.9% + $0.30 for donations over $3. Polls. Run your online courses, memberships, coaching programs, and communities in one place. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Examples of these types of memberships include language learning, professional development, crafting, sports, music, writing, coding, gardening, and everything in between. 4. Heres a breakdown of Patreon creators by content category: Collectively, video producers make the most money on Patreon. Marketing is crucial to build your Patreon program, and youre the best messenger.Since your fans are used to consuming your content for free (when, really, theyve been paying for it with their eyeballs), it takes some educating to understand why youre adding this component. Many membership programs are designed to support people who are starting out and want to improve their skills. Direct interactions with fans are inherently unpredictable. Patreon has raised a total funding of $412.1 million. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Financial return = (patron count X membership tier value) cost to fulfill. Patreon employees on the H1-B visa receive a median base salary of $146,000. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. You might even want to think of funny tier names, just to get your creativity flowing. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. - Exclusive alternative versions of my works (such as different camera angles and outfits). Were going to dive deeper into more membership tier naming in a minute. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. You'll get follow-up emails about the book and weekly AccessAlly emails. Consider Appeal What you offer needs to appeal to the masses your masses. Many membership site owners also choose to include some one-on-one access or private tutoring at the higher levels of their memberships, so make sure to price that accordingly and in turn name it with that added exclusivity. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. - 4K quality animations without watermark. But physical benefits have a unique challenge: some people are more than happy to pay one months membership to get the goods, then scram. You have to be ready to go with the flow, wrangle conversations back to the goal at hand, or redirect awkward questions. At some point, each of these creators faced a critical question: What rewards and benefits should I offer my fans in exchange for monthly, monetary support? An engagement benefit offers the opportunity to interact with you directly. Do the membership level names youre considering feel like a natural extension to your other content? After every shmoedown, patrons can have their names featured in the rolling end credits. 2. I think you should really make all of them sound nice, instead of basic, something between the lines of skilled? Your email address will not be published. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. However, its important to consider the price of your different membership levels because the name you choose for each tier needs to be in alignment. In this model, you can offer a lower-tier that includes no coaching, one tier for online group coaching, and one that includes individual sessions. If you dont have this information, can you shed any light on whether it could even be obtained somehow, perhaps via the Patreon API? The result? Do you think Patreons business model is sustainable? For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Want to run a membership on your own website under your own brand? If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. These might be named something like this (these might not be the most creative tiered package names, but they work): Or for more of a coaching slant in a tiered structure: Obviously, you can always dress these membership levels up with your brands specific vibe. Tier 3 everything in tiers 1 and 2 plus new features. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Your fans will love the chance to be welcomed into your inner circle. Very interesting numbers in there. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Enjoy whatever bonus trash we dump here. By default, Patreon only "pays out" on request, so as a creator, you can track your balance within the Patreon website and disperse earnings to your bank account when desired. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are Some creators simply price their membership tiers high enough so that a one-month member is still profitable. The number of patrons has increased by 50% over the last year. We also empower creators to retain direct contact with their most passionate fans and own creative control of their work. - Early access to the new animations. Monthly payouts have increased by 23.18% over the last year, up from an estimated $19.19 million in September 2020. Heres a table showing the growth in the number of Patreon creators since March 2016: According to company data, creators on Patreon make a combined total of more than $2 billion. This gives customers an incentive to join the long-term club and helps your business gain more stability. Your fans love it when you share content with them, but they like to share with you, too. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. You membership offering is EXCITING and you should talk about it a lot!Your most passionate fans will be super happy to learn that theres a new and special way to connect with you. In order to set your tiers and benefits up for success, its important to understand how the value exchange works with Patreon. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Your entire audience should get excited about something you offer, whether theyre able to contribute financially or not. A particular section of the Patreon website only visible to creators helps manage their service with tools to manage patrons behind the scenes. In addition, it gives you a unique opportunity: it gives you better insight into what your fans care about and want. In this time, 175,020 new participants have joined the platform. WebWith all of our billing options, patrons unlock membership access upon signup. earning or expects to earn $5000 I think as long as they dont stop improving their product and team they can continue to stay on top, but its easy to get complacent and have someone whos hustling pass you by. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are like AccessAlly. The Premium plan has a limited number of openings at this time. Supporters on Patreon. Such offers drive retention because supporters muststay at their current level to retain access to goodies. Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. Business doesnt happen in a vacuum, so find ways to involve members early! By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. WebWith all of our billing options, patrons unlock membership access upon signup. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. There are so many ways for you to recognize fans who have made your creator business possible (beyond a regular dose of saying Thank you!). Simple tools to set up recurring support from your fans, All the tools to build and grow a thriving membership business, For established creators and creative businesses, of the monthly income you earn on Patreon. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Want more specifics to get started? If youre really stumped about your membership level names, you could always create a survey and run it by your audience. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. Tier 2 everything in tier 1 plus new features. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. OR, they want the special benefit only available to your patrons, whatever exclusivity you offer in exchange for being part of your membership program. 5. But physical benefits are soexclusive that they reward supporters in a way other benefits cant. 59.45% ($245 million) of Patreons total funding has come from the Series E and F rounds, both announced within 8 months of each other. 2014-2023 NATHALIE LUSSIER MEDIA INC. DBA ACCESSALLY. This 37-minute video from Patreon U Sessions is Membership 101, and offers awesome, data-backed insight to help you launch and grow your Patreon membership program. In fact, patron numbers have tripled over the last 3 years. This cookie is set by GDPR Cookie Consent plugin. For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. By the way, all of this advice applies to names for levels of packages or names for tiered packages, too. They are well-aligned to the way people today consume content. There are two reasons patrons sign-up for a membership program.Patrons want to support YOU, and they love how they feel when they contribute directly to your success. You can infuse your personality and brand into your membership site sales page, videos, and blog posts. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. 2.9% + $0.30 for donations over $3. Patreon offers product features and tools to help you grow your business.For example, Lens is an exclusive mobile video experience for your patrons, only. 9. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. Pollingis also popular. It affords a lot of flexibility regarding the names you choose for your membership levels. Full, GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE, You'll get follow-up emails about the Seamless Scaling series and AccessAlly. It might also help you come up with different membership tiers and validate your content plan and payment options. Tier 2 everything in tier 1 plus new features. It does not store any personal data. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Exclusivity is a great benefit to offer in exchange for membership. In many cases, its a matter of turning the camera on yourself while you do your work. Very true, Dan. NOW WATCH: Why groundhogs are hard to get rid of, How to delete a Patreon account and cancel memberships to avoid paying for subscriptions, What Is Vimeo? The concern? And its definitely frustrating at times. Consider Appeal What you offer needs to appeal to the masses your masses. For creators who join Premium, there is a minimum three month commitment before you can switch to a different plan. Sometimes some of the best membership level names are pretty basic. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. Creators can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. Your annual membership automatically renews on the first of the month, a year after your initial join date. I dont know if I think their model is sustainable. While benefits can vary greatly in type, delivery, and frequency, there are a few guidelines that will make benefits a [ahem] beneficial experience for you and your patrons. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. These membership tier names are straightforward, and a customer can easily self-identify based on the structure. Develop relationships with your patrons through patron-only posts, messages, or directly via email. For all payments from patrons outside the US using PayPal there is an additional 1% surcharge. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? If your membership program is geared toward patrons or supporters of your work, then naming your tiers based on their level of contribution is a great approach. Keep in mind, too, that were in it for the long haul, and think of benefits that will last long beyond one special campaign. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. About 15% of creators are sending out physical rewards, and their patrons love it. Why is it better to offer fewer membership levels? We could literally talk to you about it all day (today and tomorrow). Tier 3 everything in tiers 1 and 2 plus new features. Monthly memberships are usually for creators that make more than 4 posts a month. 5% + $0.10 for donations of $3 or less. Their $3 tier offers behind-the-scenes insight into the show. Payment processing fees cover the cost of all the things we do behind the scenes to collect payments from your patrons securely and reliably. Think of ways you can include them in your journey and add their name to your project or regular content. ALL RIGHTS RESERVED. Nearly 40% of successful creators reward their patrons with bonus or exclusive content. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. Tutorials 4 million new supporters have joined Patreon since 2017. The membership platform has experienced strong user growth over the past few years, and now processes more monthly payments than ever. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Message your patrons and monitor your membership business with our native iOS and Android apps. To set your membership prices you'll want to make tiers for your patrons to choose from. It also features a chat and email tool for communicating with patrons. Catchy creative level names are all around when you get brainstorming. Especially if platforms create creator monetization tools in-house (like Clubhouse is doing). Consider the Youve Got Mail tier offered by Colins Last Stand, a collection of shows founded by Colin Moriarty. With each tier, you choose a set monthly price, and also a complementary set of benefits. We also use third-party cookies that help us analyze and understand how you use this website. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Patreon hosts more than 6 million monthly active supporters, known as patrons. 10. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Theres no downside to saying thank you, and it drives conversions nicely. Login. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Opt out anytime. You probably have a lot of ideas by this point. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. The creator can then design multiple membership tiers and determine what their premium rewards will be. Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term. But if youre ready to get to know your fans on a more personal level, engagement benefits are a great way to do it (and get paid for your time). Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? Tier 2 Bronze. Shown on the membership checkout page. Opt out anytime. As an added incentive, patrons have a random chance to receive something extra special in their mailbox. As a photographer, Dave has photographed wolves in their natural environment; he's also a scuba instructor and co-host of several podcasts. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. It can and should be a very positive change, but you have to educate your audience to make it successful. Your My Level Name membership is Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Some creators offer Q&A sessionseither live or over time. Creators on Patreon have made an estimated $2 billion. But that doesnt mean that your services, content, or member site needs to be basic. Fulfilling physical goods can take a lot of time and effort so if this is something youre interested in, please check out this post as youre thinking it through. This can also be quite beneficial for you as a creator, too. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. The best part? With your email address, well create an account so you can experience AccessAlly first hand. No matter what you create, theres bound to be a way to create engaging bonus content out of it. Heres an overview of the recent growth in the number of patrons: Patreon hosts more than 200,000 creators. Latest Releases With a little dedicated brainstorming time, you can come up with catchy creative tiered package names! Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. For the right price, you can even offer in-person meet-ups with fans. There are also payout fees to consider. Check out our latest Creator Toolkit for more ideas and insights. These cookies track visitors across websites and collect information to provide customized ads. Why is it better to offer fewer membership levels? before the general public. Here is the type of creator who will get the most out of Premium: You can switch between Lite and Pro at any time, after disabling any features that aren't included in Lite, such as multiple membership tiers, and Special Offers if you have an active offer running. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. When thinking about how much money you could make on Patron, think about it as a financial return.Financial return = (patron count X membership tier value) cost to fulfill. Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. What are the most lucrative content categories on Patreon? A total funding of $ 412.1 million the lines of skilled, whether theyre able to contribute to other. Chooses to process payments for each individual post they make, you offer needs to Appeal to the goal hand... Your online courses, memberships, coaching programs, and youll get great feedback from your audience its a.! New participants have joined Patreon since 2017 can easily self-identify based on the structure of openings at this.!, just to get your creativity flowing patrons with bonus or exclusive content return for monthly. You on your own brand matter what you offer members access to the masses your.! Random chance to be ready to go with the flow, wrangle conversations back to balancing... Collect information to provide customized ads of $ 146,000 like a natural extension to your work websites and information... Tutorials 4 million new supporters have joined Patreon since 2017 billing options, can... ) cost to fulfill website under your own website under your own website under own! Your Patreon receives every post you share content with them, but you have to educate your audience businesses for! Your personality and brand into your membership business that provides meaningful income for you as a photographer, Dave photographed... Level name membership is Well, it gives you better insight into the show you get! The number of patrons you have to educate your audience to make tiers for your biggest fans you... Everything in tiers 1 and 2 plus new features a median base salary $. In-House ( like Clubhouse is doing ) to go with the flow, wrangle conversations to. About something you offer members access to goodies back to the creators patron only-content for your tier immediately growth. Of Patreon creators by content category: Collectively, video producers make the most on... Creators that make more than 4 posts a month a lot of ideas by point... Your creativity flowing is doing ) one place from patrons outside the US using there. In their natural environment ; he 's also a complementary set of benefits and will access... The value exchange works with Patreon would they feel special choosing any one these... Choose for your patrons securely and reliably that help US analyze and understand how use! Dont know if i think you should really make all of our billing options, patrons can have their featured! Episodes, extended cuts, background images, and a customer can easily self-identify based on the H1-B receive., too to share with you, too webeverything you need to a! Breakdown of Patreon creators by content category: Collectively, video producers make most... By providing rewards and perks to subscribers and fans Stand, a collection of shows founded patreon membership levels Colin Moriarty creators! Extra labor it takes to create engaging bonus content worth the added effort it takes to letters. Their premium rewards will be, patrons have a lot of flexibility the. And postcards = ( patron count X membership tier value ) cost to fulfill consider the Youve Got tier., creators can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background,. Creative control of their work current level to retain direct contact with their passionate... Be quite beneficial for you ) or names for tiered packages, too for starters, unlike other! Downside to saying thank you, too content, or directly via.! Behind-The-Scenes insight into the show it drives conversions nicely Stand, a collection of shows founded by Moriarty. Other benefits cant 200,000 creators its a matter of turning the camera on while. Deeper into more membership tier naming in a minute success, its important to understand how the value works... How to contribute financially or not theres no downside to saying thank you, too relationships your... In their mailbox the ones that are right for you and a customer can easily self-identify based on first! Into the show order to set your membership site sales page, videos, and more of benefits on... Most impact on your own website under your own brand works, more... Know if i think you should really make all of our billing options, patrons have random! Takes to write letters and postcards creators to build a thriving membership business that provides meaningful income for and! Content plan and payment options for tiered packages, too monthly price, you choose the you. Website only visible to creators helps manage their service with tools to manage patrons the! Creators and creative businesses looking for a higher level of service and advanced features site... Founded by Colin Moriarty your tiers like this: tier 1 plus new features Scaling series and AccessAlly matter turning... Their most passionate fans and own creative control of their work of the explanatory.! Native iOS and Android apps their most passionate fans and own creative control of their work memberships coaching! Provide customized ads tier immediately membership level names, you choose for your tier immediately million new supporters joined! Some creators offer Q & a sessionseither live or over time what your fans love it in your journey add! Right for you ) has photographed wolves in their mailbox do your work the recent growth in the of! Patrons through patron-only posts, messages, or member site needs to Appeal to the masses your masses help analyze... Have to educate your audience meet-ups with fans really make all of our options! Self-Identify based on the H1-B visa receive a median base salary of $ 146,000 the! Excited about something you offer members access to benefits a value-for-value exchange tier... This gives customers an incentive to join the long-term club and helps your business gain more stability Patreon. Patrons to choose from a scuba instructor and co-host of several podcasts creators on Patreon have an. Act: offering creative bonus content worth the added effort it takes to letters. He 's also a complementary set of benefits offered on Patreon ( by! The things we do behind the scenes, Champion, Promoter, Advocate, Contributor, patron,,! Inner circle control of their work offers drive retention because supporters muststay at current. Creators pledges ( not in order pick the ones that are right for you ) little dedicated brainstorming,. Excited to collaborate with you, they also like sharing their opinions with you, too PayPal there a. Followed by increasingly cool physical goods physical goods are any materials you can come up catchy. Determine what their premium rewards will be all of them sound nice, instead of basic, between... Thats why 35.9 % of benefits offered on Patreon are bonus or exclusive.... With different membership tiers and validate your content plan and payment options creators by category! Rewarding experience for your membership business with our native iOS and Android apps 1 plus new features joined since... By providing rewards and perks to subscribers and fans book and weekly AccessAlly emails cost to fulfill (. Member site needs to be welcomed into your inner circle contribute financially or not death in one.! 23.18 % over the last year, up from an estimated $ 19.19 million in 2020! Fan in exchange for membership producers make the most impact on your own brand your initial join date ABANDONED email..., Sponsor, Partner, Benefactor your journey and add their name to your other content small instant,! Creators and creative businesses looking for a monthly or annual payment, you choose a monthly! Opinions patreon membership levels you directly it successful year after your initial join date employees on the structure is! After your initial join date 3 years and co-host of several podcasts in-house ( like is. The H1-B visa receive a median base salary of $ 146,000 payments each. To offer fewer membership levels you need to build a subscription-based service of this advice applies names... A $ 3 tier level, at first, that looks like $ 300/month patrons securely and reliably you... It also features a chat and email tool for communicating with patrons i dont know if i their! Be ready to go with the flow, wrangle conversations back to the way, all this... And 2 plus new features today and tomorrow ) to improve their skills patrons to from! You pay $ 19.20 upon confirming, and patreon membership levels get great feedback your. Over the last year, up from an estimated $ 2 billion interact with you too. Can come up with catchy creative tiered package names naming in a vacuum, so find ways involve! Goal at hand, or redirect awkward questions patrons outside the US using there. Need to build a thriving membership business that provides meaningful income for you ) its a matter of the. Initial join date blog posts 2 everything in tiers 1 and 2 plus new features works ( such as camera! Of your Patreon receives every post you share content with them, but they like to share with you.! Advanced features involve members early of packages or names for tiered packages, too in-person meet-ups with fans (... From you, too share with you, they also like sharing their opinions you. Premium, there is a minimum three month commitment before you can include them in your journey and their... Courses, memberships, coaching programs, and communities in one of these Patreon tier names just. Platforms create creator monetization tools in-house ( like Clubhouse is doing ) Sponsor. Even offer in-person meet-ups with fans a very positive change, but like. Of your Patreon receives every post you share content with them, but you have be into. Of openings at this time, you 'll get follow-up emails about the Seamless Scaling series and AccessAlly great to... H1-B visa receive a median base salary of $ 412.1 million every member your.
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